Miller Lite - Latin Music

Increase relevancy and consideration with the brand’s young Latinx beer drinker by increasing the association between Miller Lite and Latin Music

Connect with the LatinX community by bringing to life the magic of Latin Music.

Through a unique visual fandom representation of the genres featured in our Miller Lite Conciertos Originales series.

The creative generated significant lifts in the key brand metrics we set out to impact such as association with Latin music, and purchase intent.