Creator

I like to make things, personally and professionally. I’ve spent most of my career helping brands solve marketing challenges through storytelling of all kinds. I’ve put ideas into the world, and learned their successes and their shortcomings, and as a result I’ve gathered valuable experience across all channels - such as digital, social, print, experiential, cinema/OOH and mobile - as well as experience creating branded assets for all mediums - such as video (documentary, docu-style, scripted, social), editorial (digital and physical), IRL events and experiences and immersive web-based experiences (mobile to desktop).

Strategist

Creativity without a plan is just a dream. I like to make ideas real, and I take a strategic approach in doing so. I’ve spent my career building ideas into integrated marketing platforms, because I know how much more powerful an idea can be when it can extend 360° into a multi-platform, multi-channel experience that keeps the consumer at the center. But in order to do that, I first start with data in an effort to glean an insight. I strive to distill it all down into a human truth - one that the target audience will relate with, or hopefully, rings true for all of us. After the ideation process births an idea, it’s poked and prodded until I know it has true meaning. And I’m not precious about it. As a strategic thinker, I like to consider all options, all paths forward, and if an idea, regardless of whose it is, isn’t manifesting in the way it needs to, or doesn’t perform as intended, it contributes to the data, and the process begins again.

Problem Solver

At the end of the day, marketing is solving problems. Creating something, is solving problems. Leading is solving problems. Getting someone to buy, or to take an action, requires solving a problem. And I fancy myself a pretty good problem solver because of the way I approach them: creatively, strategically and without a hot head.