Miller Lite - Great Taste Trivia Game App

Objective

Bring value to drinkers by providing them with a beer education experience to prove Miller Lite as the superior light beer, through “more taste” liquid creds.

Insight

Lean into existing on premise consumer behaviors to “gamify the wait” and encourage share-ability, through a unique on premise activation.

Execution

Created a “Great Taste Trivia” game; an engaging, unmanned digital beer education experience which incentivizes drinkers with an opportunity to receive money towards their next Miller Lite, while also reinforcing Miller Lite liquid creds and beer category education.